Revolutionising E-Commerce in India: The Open Network for Digital Commerce (ONDC) Initiative
The Open Network for Digital Commerce (ONDC) is a pioneering initiative launched by the Indian Government, specifically by the Department for Promotion of Industry and Internal Trade (DPIIT). Established as a private, non-profit Section 8 company, ONDC is set to revolutionise the digital commerce landscape in India. This initiative, which began in 2021, is not just another online platform but rather a comprehensive set of standards designed for voluntary adoption by various stakeholders in the digital commerce sector, including sellers and logistics providers. The primary goal of ONDC is to democratise the digital commerce space, breaking down the monopolies that currently exist and fostering a more inclusive and competitive market environment. Transforming India's E-Commerce Landscape India's e-commerce sector, mirroring global trends, faces a range of challenges that have, until now, limited its potential for broader inclusivity and competition. The Open Network for Digital C